Can “Bad Boy” Charlie Sheen – and High-Performance Abarth Finally Sell Fiat?
Nearly invisible during its first year back on the U.S. market, Fiat is now rolling out some of the most racy -- and attention-grabbing -- TV spots in the auto industry with celebrities like Charlie...
View ArticleFiat 500 America: Not for America
Fiat has a star-spangled special edition of the 500 minicar that it's introducing in Geneva. But there's a catch: the Fiat 500 America is only available in Europe. TheDetroitBureau.com has more.
View ArticleWhere’s Charlie? Has Fiat Cut Sheen?
Despite generating plenty of buzz with an earlier commercial, Fiat has decided to put in the “drawer” a commercial it made for the new Fiat 124 Spider that featured legendary Hollywood “bad boy”...
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